For the opening of the Orel Gallery in London, we were asked to echo the work of it's leading exhibitor.

 

 

Russian artist Andrei Molodkin had installed his controverisal and complex artworks in the new spaces in Victoria, London. The enormous building has previously been used as a main sorting office for the Royal Mail, and now it's giant beams and columns were open to our team's use for some exciting Audio Visual experimentation.

Using blood and oil, Molodkin's 'Liquid Modernity' piece used it's medium in some fascinating ways, which we were asked to emulate in our design work.

 

 

Using a bespoke system we turned one entire side of the exhibition's space into a sound-reactive series of columns, rows and pipes - along which colours and pictures would pass. While the guests concentrated on chatting and dancing the evening away, we worked alongside the lighting crew to modify the huge white space over time.

 

 

 

While the effects were designed to be subtle and follow the tone of the artwork, we were able to adapt the media's tempo and feel to the party's twists and turns.

 

 

"Molodkin critically addresses contemporary cultural and geopolitical issues through his work. Criticism of the symbolic order is the main theme of Molodkin's work as he uses his art to rework popular ideas of culture. He works with several untraditional and non-artistic materials: the ballpoint pen, crude oil and blood. Molodkin considers oil, blood and ink to be essentially the same: ink is the blood of a pen, oil is the blood of Russia, blood will one day be oil, which in turn can be made into ink."